Robert Bruce and Brian Clark chat about how content marketing started in the 1930′s and why you need to start/keep doing it in 2012:
My favorite line of this podcast:
Robert: “If some of these companies don’t want to go to the effort to create great content, what do you say to them?”
Brian: “I don’t care (giggles)”
Brian then goes on to clarify that content marketing is an established and credible industry and if your business isn’t on board, that’s fine, but you’re missing out.
He then goes on to explain that content marketing is “constantly building awareness” about what your business is and what it does.
It’s a short (20m) and sweet podcast that reiterates why every company needs to get a hold of their media content.
Take a listen and let me know what you think.