Blog Posts

Podcast Review #1: Internet Marketing for Smart People (and why your business needs content marketing)

April 12, 2012

Robert Bruce and Brian Clark chat about how content marketing started in the 1930’s and why you need to start/keep doing it in 2012: http://www.copyblogger.com/blogging-is-content-marketing/ My favorite line of this podcast: Robert: “If some of these companies don’t want to go to the effort to create great content, what do you say to them?” Brian: […]

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Service With a Smiley Face: Why Your Business Needs to Use Social Media for Customer Service

March 30, 2012

I’ve only had good experiences with one big brand regarding customer service through social media, @Jetblue. For the most part, there usually isn’t too much they can do. I tag them in tweets, basically just whining about my flight being delayed. What is the person in charge of social media going to do about that? […]

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The Brooklyn Museum Making Great Use of Podcasting (or at least it used to)

March 28, 2012

  While the content is not exactly current, the Brooklyn Museum has a podcast page with some great recordings. We could all use a little more culture in our lives, but sometimes it’s not easy to fit that panel discussion on figurine artwork from the Neolithic Period of anceint Mesopotamia into our Google Calendars. While the earliest content on […]

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